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DonnaFontenot last won the day on June 2 2015

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About DonnaFontenot

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  1. For some sites, moving to https won't be that big of a deal. If you're dealing with a relatively small site, on WordPress, and you have a decent host who offers Let's Encrypt, it's almost a piece of cake. If those things don't apply, then it gets relatively more difficult as the size and complexity of the site increases. But Kim, for really small potato clients, it should be pretty easy to get 'em all fixed up.
  2. A simple example ("simple" being how I'm explaining it, not how it's coded) would be to have the script read the page's source, find the part of the code it is evaluating (i.e. the meta description), count the number of characters, and based on pre-defined ranges (i.e. less than 250 characters, 250-270 characters, more than 270 characters), assign a grade to that item, and give advice based on the grade. So, something along the lines of "If number of characters of meta description is less than 250, advise user to make it longer, else if number of characters is between 250 and 270, tell user they rock, or if number is greater than 270, tell user they talk too much". (Numbers are just made up, don't quote me on those). A spreadsheet is nothing more than a database. So if you imagine each column to be a field and each row to be a record, you'll be on track. So, essentially, read in the record (row), grab the content of each field (cell), and plop that content into the spot in your html that has been assigned for that info. So, if your html has a variable like {meta-description} in the spot where the meta description would go, and the program grabs the description out of the spreadsheet for that record, it will put it in the html there. That's sort of the gist of it. I would imagine any web language could be used. My first thought would be php but that's more because I am not familiar with others. How complicated? Eh...not the most complicated thing in the world for sure. Not something just anyone could do either. But any competent developer certainly could handle this, I would think.
  3. Wordpress Themes A Mostly Bloated

    Lovely, clean design, with nice big font, that looks good on mobile as well. I'll definitely check it out and if it's as clean under the hood as it looks on the front end, I'll be sure to recommend it far and wide. Thanks for making it and for sharing it.
  4. When used as intended, hashtags let everyone follow a group of posts (facebook posts, tweets, whatever) that are all tied together by the hashtag. So if 823 people tweet about my upcoming wedding, and they aren't all using the same hashtag, then I may never be able to read them all, which means I can't collect them, save them, reply to them, or learn from them. But if all 823 people use the hashtag #donnaandgail then I can just click on the hashtag in anyone's post, and I'll instantly be taken to all posts that use that hashtag. Now I'm looking at a feed of posts that are all related to my wedding, and nothing else. Hashtags are awesome for tying a group of related posts together. If you are having an event, or want to describe something (a political or philosophical idea even), then give it an "official hashtag". In other words, tell everyone to use one particular hashtag every time they post about that even or that thing. Then everyone benefits by being able to follow the topic easily.
  5. TEST. TEST AGAIN. Keep testing until you hit the sweet spot. Don't ask us. Your visitors will tell you. They will either open up their wallets or they won't, at $9, or $10, or $50, or whatever...
  6. UX My understanding: UX is short for User eXperience. i.e. how well does the site satisfy the user? What is the user's experience when navigating the site? Can they find what they need easily? Is their experience while on the site good or bad? Search Behavior My understaning: No idea. Don't use this phrase. Information Architecture My understanding: the URL structure, the navigational structure, etc. The hierarchy. I envision breadcrumbs (even if they don't exist) when thinking about IA. Mobile My understanding: Works well on mobile devices. No fat-finger problems when clicking buttons or links (plenty of spacing), no need to scroll around or enlarge the screen to see text, etc. Easy to see, read, navigate, find things on mobile devices. Accessibility My understanding: making the site accessible to all users, including those with special needs - the blind, the hard of hearing, those who cannot use a mouse, those who use special equipment such as screen readers, etc.
  7. Proof Google Hates Apps

    Do what again?
  8. Proof Google Hates Apps

    Iamlost, I made this for you:
  9. Webmasterworld (Wmw) Was Just Updated

    When asked on Twitter what we thought of it, I was honest. https://twitter.com/DonnaFontenot/status/603582727586226176 Honestly? A tad on the ugly side. Too many shades of blue that don't go together. Frankenstein hodgepodge. I've taken a screenshot. I mean, heck, it's not even totally responsive, as you can see the logo sticks out over the edge. And the different shades of blue don't go together. And yeah, Jon, it's still got the same dated look as before. If you're gonna go through the trouble of redesigning an entire site to make it responsive, you should: 1. Make it really responsive. 2. Really redesign the damn thing. 3. Get some designers to look at it and approve the color scheme at the very least. I called it a Frankenstein because it looks like someone just went through and stuck bits and pieces of designs from somewhere else together with the current one. Hm, we'll take the header design from Template A of xyz forum, and the sidebar design from our old site, and the ugly icons next to the conversations from who knows what, and mash em up all together into our new almost-but-not-quite responsive site. We'll do it this way, cuz Google is forcing us to be responsive, and it's way too friggin hard to do it right, so we'll just wing it. But hey, if you're gonna just wing it, then for pete's sake, don't announce it like it's the next coming of Mickey Mouse. Just carry on and hope no one really notices. (Just my opinion. Maybe most people think it's bee-you-tee-ful. I think it looks even more sucky than it ever did, but hey, maybe that's just me).
  10. This is an awesome tool (or could be). Just tried it on an article I wrote this morning. I like the feedback, but the interface...well...you'll see what happened to me in the screenshot below. That's a wee bit difficult to decipher.
  11. Technical Skills For The Future

    The new technical skills for web developers are many. Here's a quick list of acronyms and buzzwords to get anyone started down the path of craziness. Gulp Grunt Angular.js Node.js JSON Bower Less Sass Vagrant VVV Git SVN Composer It's getting exhausting. I can't keep up, and there's no point in me even trying. I'm good at what I do, and I'll continue to do what I do for some time. But at some point, maybe a couple of years down the road, I'll be too far behind the curve. At that point, hopefully, my real-life business as a wedding officiant that doesn't involve the internet at all (short of having a website) will be enough to sustain me. Hopefully, the timing will be right. I have very little wedding business yet, but by then, it should be picking up steam enough to allow me to focus less on web dev and more on officiating weddings. We'll see. If you plan to keep up with web dev at this stage....best of luck!
  12. Web validation - easy to have a standard for. SEO - Until Google et al. says, "put this code on this page and we'll rank you at #1", there's no way to define standards. But honestly, I'm tired of the argument. We've had it for years. And it doesn't sound like I'm making my point clear anyway, so I'll just leave it alone. This won't ever happen anyway, so it's wasted time and words.
  13. Compliance to what? Some arbitrary rules that have no meaning or are based on guesses of how algos might work? Or rules on how to treat clients? And again, who is going to enforce this "absolute compliance"? And the penalty will be ... what? Being listed on a naughty list somewhere?
  14. Not the same at all. We aren't talking about life and death here. If all we are talking about is treating clients in an ethical manner, then that's something that is not search marketing specific. All business people should treat clients ethically, no matter the industry. No particular industry needs a big set of rules and regulations that says, don't screw over your clients. It's a given. Businesses will either do that or they won't. So I'm not really seeing this as an "ethics 101 situation". This SEMPO thing is something more specific to our industry, and therefore I'm assuming there will be rules specific to what we do. But what we do is pretty much rule-less. What works for one doesn't for another. We've said for years - it's about levels of risk and honesty. Be honest with the client. Tell them the options and the risks associated with each option. What's so hard about that? What do we need beyond that? Google (or whichever search engine we are optimizing for, but for all intents and purposes, saying Google is pretty much enough at this point)... so... Google is the only entity that has the power to enforce anything - and even they get it wrong. It took them years just to correctly punish those who used hidden text, for pete's sake. At this point, their algo is so complex, even they can't correctly identify the good vs. the bad players, and they know what is in their own algo. How would any other entity enforce anything then, if even Google can't. So, if we are strictly speaking about being ethical, we don't need a set of rules. Use your noggin and be a good human being. If we are speaking about rules of search marketing, then that's where I say it's silly to consider it. There's no way to write these rules, there's no way to enforce them. Why are we even discussing this? Be nice. Be honest. Make sure your clients know the options and the risks of each option. That's enough rules for me.
  15. Any search marketing standard or code of ethics will only work if: 1. A code/standard can even be written. 2. The vast majority of search marketers follow it. 3. Those who don't follow it are punished and/or those who do follow it are rewarded. So why will this never, ever work? 1. We don't have the science/facts/knowledge of algos needed to make real rules. All we can do is suggest generic "ethics rules". What good is that? Be nice. There ya go. Think that will cover it? 2. How many gazillions of search marketers are out there? How many have even heard of SEMPO? Sorry, but a tiny miniscule will ever even hear of this, much less follow it. 3. Here's the real reason. Forget 1 and 2. No one will ever be punished for not following and no one will ever be rewarded for doing so. Why? Because there is no one (especially not SEMPO) that has the power to do so. NOT EVEN GOOGLE. If Google had the power, there would be no need to even have this discussion. Google would already be CORRECTLY rewarding the good and CORRECTLY punishing the bad. We'd fall in line because Google would be appropriately punishing or rewarding us. No one can make rules that we can agree on. Almost no one will follow whatever rules are made. And most importantly, there is no one with the power or ability to reward the followers or punish the non-followers. Silly to even consider it.