SEO Industry Directs Attention to Usability

Bruce Clay Inc. hosted a Twitter Chat, #SEOChat, called “The UX Force Awakens”, where Cre8asiteforums founder and administrator, Kim Krause Berg, was invited by Bruce Clay moderators.

We were also delighted to have Kim Krause Berg — the veritable UX whisperer — join us for the chat.

— Source: What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat

At long last, online marketers are taking user experience seriously and more importantly, are interested in understanding what, exactly, usability is.

Cre8asiteforums, launched in 1998, is the first forums for search engine marketers, website owners, and web developers to host a usability forum. It’s founder, Kim Krause Berg, already established as an SEO, crossed the bridge to usability and accessibility in 2000. At that time, and for the next decade, the number of SEO’s wanting usability site audits for their clients could be counted on one hand, from around the globe.

Today, there are two hands worth.
Just kidding.

Three hands.

Usability is referred to by some internet marketers as “conversions”, or “customer experience”, thus ignoring what usability is. The result? Websites that fail to perform will also fail to convert.

“I was pleased to see that many SEOs place a high value on user experience for all devices, and that they understood why … I’m thrilled that Bruce Clay, Inc. is educating people on UX,” Berg said post-chat. “UX is HUGE … it includes empathy for every human, using every device and every software application and every search engine wanting to provide what humans want, in every environment, with an understanding of the limitations of age, bandwidth, Internet availability, use cases and business requirements specific to one’s business or web page intent.”

Do SEO’s Understand UX?

Screenshot from article on SEOChatDo you? Here is a transcript of the entire discussion, Summary: The UX Force Awakens on #SEOchat.

Cre8asiteforums Thread – #seochat Twitter Discussion With Bruce Clay On Usability

A Return to Blogging Because It’s Home

It’s hard to find a good blog these days, but perhaps Facebook and Twitter exhaustion will help drive some people back to their original home base, which was for many, their own blog.

Michael Martinez presents an article called “Gaping Void” in which the writer says,

Earlier today I told everybody on Twitter and Facebook, that I’m leaving Twitter and Facebook.

Why?

Because Facebook and Twitter are too easy. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. And it’s the hard stuff that pays off in the end.

Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content.

The content on your blog, however, belongs to you, and you alone. People come to your online home, to hear what you have to say, not to hear what everybody else has to say. This sense of personal sovereignty is important.

I’ve missed blogging the old way, where we wrote about our lives, work and observations about anything. There are many opinions and strong feelings on the topic. Please visit or join in: Does Blogging Need To Be Reclaimed?