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Found 2 results

  1. I happened to come across a Facebook ad that shows '162 views' on the bottom right of it. My question is, how to you evaluate the effectiveness of Facebook ads? Does such low number affect how many people will view and interact with your ads?
  2. if the search engine fails to improve mobile advertising. The only conclusion l can look at is - search is happening more and more outside of Google, meaning people are searching more through apps than through Google search. That could indicate a secular change, especially when it comes to e-commerce searches. The big fear has always been - what if people decide just to go straight to Amazon and do their searches? And potentially that's what could be happening. Digital marketing analyst Gary Buchan warned that Google's struggles could continue over the short term, saying: 'There are probably a few ugly reports in the pipeline yet. He told MailOnline: 'Around 95 per cent of Google's income comes from its advertising services, and while many big brands are maintaining their budgets and are being aggressive to win new customers in the current economic climate, a large proportion of the search engine's advertisers are small businesses who are more exposed. Read more: http://www.dailymail.co.uk/news/article-2220635/Could-Google-disappear-Analysts-warn-search-engines-demise-fails-improve-mobile-advertising.html#ixzz2m4vszUuF There you have it, exactly as we have discussed. g##### is desperate to make mobile and small business advertising go. That's what's behind their "take no prisoners algo persecution" methods.