Jump to content

Cre8asiteforums

Web Site Design, Usability, SEO & Marketing Discussion and Support

Recommended Posts

My list of Google Links to most sections. (originally posted here, it might end up a sticky, so reposted :()

 

Google Links

Google Labs - New stuff from Google.

Google Store - Buy Google Mercahndise.

Google Holiday Logos

Froogle - Google Shopping engine.

Google Local Search

Google Groups - Old Usenet Posts.

Google Answers - A service that never really took off. Pay to get answers.

Google Catalog Search - Search mail order catalogues.

Google News -

Wireless Google

Google Directory

Google Image Search

 

Patents

Google Snippet Patent No: 6,615,209

All Googles Patent Applications

6,526,440: Ranking search results by reranking the results based on local inter-connectivity

6,678,681: Information extraction from a database

6,615,209: Detecting query-specific duplicate documents

6,529,903: Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query

6,658,423: Detecting duplicate and near-duplicate files

6,754,873: Techniques for finding related hyperlinked documents using link-based analysis

 

 

Search Specific Topics

Google US Gov Search &Unclesam&

Google Search: Linux

Google Search: Bsd

Google Microsoft Search

Google Apple/Macintosh Search

Google University Search

Google Public Service Search

A list of Special Google Searches

 

 

Webmaster Links

Sign up for the Google Newsletter

FAQ

SEO Information for Webmasters

Google Information for Webmasters

 

 

Tools

Google Toolbar

Google Deskbar (quick google searches)

Google Desktop Search (search local files as well)

Google Alerts

Remove A URL / Page From Google

Google Translate Tool

Google Web APIs

Make Google your Default Search Engine

Google Search Appliance

Add your URL to Google

 

 

Press And Contacts

Google Blog

Contact Google

Google Advertising Programmes

Google Press Center: Press Releases

Google Investor Relations

Conact Google Sales People

Google Worldwide Offices

Google Zeitgeist (top searches etc)

Google Fact Sheet

 

 

AdWords

AdWords FAQ

Google Advertising Reporting System Login

Google Adwords: Conversion Tracking FAQ

Trademark Complaint Procedure

AdWords Accreditiation

 

 

Searching Tips and Tricks

Google Web Search Features

Google Help

Google Help Central

Cheet sheet of Searches

Google Adwords: Keyword Tool

 

Froogle

Froogle FAQ

Setting Up A Froogle Feed

Froogle Merchants - Program Policies

 

 

Ad Automator

Google Widens Test to Froogle Merchants

Please note: New service that i can't find info about on google. Let me know if you find something permanent.

 

 

AdWords Accreditation

AdWords Learning Center

Adwords Accreditation Start Page

 

And Now adding Bills list of "stuff".

 

 

Some SEO Books, Papers, and Patents

 

 

 

Earlier Works

 

As We May Think

Nice early work on computing and citations. Included here more for historical perspective than anything, but worth reading.

 

From Resource Discovery to Knowledge Discovery on the Internet

This one starts with a discussion of "As We May Think" and builds upon it, looking at such things as inverted indexes and term weights. The two documents taken together are a nice jumping off point to the next document which discusses earlier search engines and optimization.

 

What is a tall poppy among web pages?

One of the better looks at SEO and Search Engines in the days before Google and pagerank. Views on SEO have changed since 1998, when this was published, but it gives a good sense of what the practice was like back then.

 

 

 

Pagerank

 

The Anatomy of a Large-Scale Hypertextual Web Search Engine

Spend some time going over this one, and the next one. There's more interesting stuff in these papers than just the information about pagerank.

 

The PageRank Citation Ranking: Bringing Order to the Web

 

Then, I would recommend paying the $20 and getting this document from Yahoo!'s Pavel Berkhin:

 

A Survey on PageRank Computing

 

The list of cited sources at the end of the document could keep you busy for months, but the document itself is an excellent overview of different approaches to pagerank, and different ways of using it, amending it, altering it, and so on.

 

 

Books

 

There's some nice history and thoughtful analysis in John Battelle's The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

 

If you want a good sense of how search engines work, this text by Soumen Chakrabarti is a fine introduction to the topic: Mining the Web: Analysis of Hypertext and Semi Structured Data (The Morgan Kaufmann Series in Data Management Systems)

 

 

Crawling the Web

 

There are more than a few papers about how search engines gather information, to bring into their index, and they are useful in understanding some of the reasons why some pages of a site might get indexed, and others don't. These two papers are ones that created some standard language that people use when describing how crawlers work, and have been expanded upon since. If you want to find out more about crawling, you might find some good papers by searching Cite Seer or Google Scholar for papers that cite the first paper I list below:

 

Efficient Crawling Through URL Ordering

 

Crawling the Web: Discovery and Maintenance of Large Scale Web Data (pdf)

One of the authors of the first paper in this section, Junghoo Cho, who is now a Google search engine scientist, continued his research on crawlers, and wrote this paper as his doctoral thesis, while being overseen by Hector Garcia-Molina. It expands upon the first paper, and spends some pages looking at freshness on the web. Together, these two are good starting points to later research.

 

 

Spam, Spam, and More Spam

 

Doesn't hurt to know some of the academic papers about spam:

 

Web Spam Taxonomy

 

Web Spam, Propaganda and Trust

 

There are a number more, and they are worth reading through.

 

 

Some patents and patent applications assigned to Google

 

I've focused upon the patents and patent applications that involve search rather than advertising, mapping, cell phone cases, email, and hardware. Hopefully, these will give you a good start. Newer documents first, in each section.

 

 

 

Some Patent Applications assigned to Google

 

Phrase-based searching in an information retrieval system

 

Enhanced document browsing with automatically generated links based on user information and context

 

Methods and systems for endorsing local search results

 

Systems and methods for spell correction of non-roman characters and words

 

Nonstandard text entry

 

Visually-oriented driving directions in digital mapping system

 

Variable length snippet generation

 

Systems and methods for determining user actions

 

Profile based capture component

 

Personalization of placed content ordering in search results

 

Named URL entry

 

Methods and systems for interfacing applications with a search engine

 

Methods and systems for information capture and retrieval

 

Systems and methods for weighting a search query result

 

Query rewriting with entity detection

 

Query rewriting with entity detection (different publication number)

 

Systems and methods for translating chinese pinyin to chinese characters

 

Assigning geographic location identifiers to web pages

 

Interface for a universal search

 

Systems and methods for personalizing aggregated news content

 

Generating hyperlinks and anchor text in HTML and non-HTML documents

 

Systems and methods for direct navigation to specific portion of target document

 

Systems and methods for unification of search results

 

Systems and methods for improving search quality

 

Methods and systems for improving a search ranking using article information

 

Systems and methods for determining document freshness

 

Methods and systems for personalized network searching

 

Methods and systems for information extraction

 

Information retrieval based on historical data

 

Personalization of web search

 

Systems and methods for clustering search results

 

Methods and systems for improving a search ranking using location awareness

 

Systems and methods for improving the ranking of news articles

 

Methods and systems for improving a search ranking using related queries

 

Methods and systems for improving a search ranking using population information

 

System and method for providing search query refinements

 

Systems and methods for determining user actions

 

System and method for presenting multiple sets of search results for a single query

 

System and method for providing a user interface with search query broadening

 

Systems and methods for searching using queries written in a different character-set and/or language from the target pages

 

Search query categorization for business listings search

 

Document search engine including highlighting of confident results

 

System and method for providing preferred country biasing of search results

 

Methods and systems for determining a meaning of a document to match the document to content

 

Methods and systems for understanding a meaning of a knowledge item using information associated with the knowledge item

 

System and method for providing definitions

 

Methods and systems for editing a network of interconnected concepts

 

System and method for providing preferred language ordering of search results

 

System and method for selecting content for displaying over the internet based upon some user input

 

Method for searching media

 

Method and apparatus for characterizing documents based on clusters of related words

 

System and method for selecting content for displaying over the internet based upon some user input

 

Methods and apparatus for providing search results in response to an ambiguous search query

 

Methods and apparatus for employing usage statistics in document retrieval

 

Interface and system for providing persistent contextual relevance for commerce activities in a networked environment

 

Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query

 

System and method for searching and recommending objects from a categorically organized information repository

 

 

 

Some Patents Assigned to Google

 

Methods and apparatus for determining equivalent descriptions for an information need

 

Address geocoding

 

Systems and methods for highlighting search results

 

Techniques for finding related hyperlinked documents using link-based analysis

 

System and method for selecting content for displaying over the internet based upon some user input

 

Information extraction from a database

 

Detecting duplicate and near-duplicate files

 

Detecting query-specific duplicate documents

 

Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query

 

Ranking search results by reranking the results based on local inter-connectivity

 

Real-time document collection search engine with phrase indexing

 

Methods for iteratively and interactively performing collection selection in full text searches

 

Performing automated document collection and selection by providing a meta-index with meta-index values indentifying corresponding document collections

 

http://www.cre8asiteforums.com/redirect/jump.php?url=4580295%2FNP%3DSR%264580295%2FNP%3DSO%26.UKW.4580295%3D1s%2605%3Dl%26G%3Df%261%3Dr%26mth.munhcrs%2Flmthaten%2F%3Du%261%3Dp%26LLAP%3Dd%26FFOTIH%3

Share this post


Link to post
Share on other sites

Bill posted the following links to white papers, which I've copied into here:

 

Some white papers from a few of the people who work at Google:

 

Near Neighbor Search in Large Metric Spaces

Published 1995

 

Copy Detection Mechanisms for Digital Documents

Published 1995

 

Efficient Crawling Through URL Ordering

Submitted 1998

 

The Anatomy of a Large-Scale Hypertextual Web Search Engine

Published 1999

 

Efficient Computation of PageRank

Published 1999

 

The PageRank Citation Ranking: Bringing Order to the Web.

Published November 11, 1999

 

Extracting Patterns and Relations from the World Wide Web.

Published November 11, 1999

 

Dynamic Data Mining: Exploring Large Rule Spaces by Sampling.

Published November 11, 1999

 

Scalable Techniques for Clustering the Web

Published 2000

 

SimRank: A Measure of Structural-Context Similarity

Published 2001

 

Power Email: Efficient Email Entry on Pen-Based Handheld Devices

Published September, 2001

 

Scaling Personalized Web Search

Published 2002

 

Efficient Encodings for Document Ranking Vectors

Published 2002

 

Evaluating Strategies for Similarity Search on the Web

Presented May 7-11, 2002

 

Topic-Sensitive PageRank

Presented May 7-11, 2002

 

Search Facilities for Internet Relay Chat

Published 2002

 

Extrapolation Methods for Accelerating PageRank Computations

Submitted February 28, 2003

(First version)

 

Extrapolation Methods for Accelerating PageRank Computations

Submitted February 28, 2003

(updated Version)

 

Mining the Space of Graph Properties

February, 2003

 

Exploiting the Block Structure of the Web for Computing PageRank

Submitted March 4, 2003

 

The Second Eigenvalue of the Google Matrix

Submitted March 11, 2003

 

Adaptive Methods for the Computation of PageRank

Submitted April 28, 2003

 

An Analytical Comparison of Approaches to Personalizing PageRank

Published June 20, 2003

 

The Condition Number of the PageRank Problem

Published June 20, 2003

 

Computing PageRank using Power Extrapolation

Submitted July 16, 2003

Share this post


Link to post
Share on other sites

I thought it was worth highlighting one link from projectphp's list. I hadn't noticed this excellent page from Google on advice to potential purchasers of SEO services.

http://www.google.com/webmasters/seo.html

It makes very good reading.

Share this post


Link to post
Share on other sites

Afterthought afterthought Bills List of "stuff".

Share this post


Link to post
Share on other sites

It is a good list.

 

A few things have happened since. It might be time for an update. :D

Share this post


Link to post
Share on other sites

Indeed! You go first Bill :D

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×