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bwelford

Google Now Showing Blog Posts In Regular Searches

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I haven't noticed this before today. Google is now showing blog posts at the bottom of the SERP for a regular keyword search. Here's what I see for a search for 'small business'.

 

smallbusiness070505.jpg

smallbusiness070505.jpg

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I have not noticed it before either. I wonder if it is a new thing.

 

I have also noticed a very clever add by the NY Times at the bottom of the SERPS. If you search for 'history Cuba' you will see what I mean. Normally ads were at the top.

 

 

Yannis

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That's an interesting find too, yannis. This is what I'm seeing at the moment.

 

googlenewsarchive070507.jpg

 

Presumably for a topic on History, Google felt news stories would be more authoritative than blog posts.

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Fascinating find!

 

Those are paid news entries on the bottom. I wonder if Google gets a share? Is it a test or a new form of advertising?

 

John

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The keyword seems to be "history", "news" triggers a news box on top of the listings, history brings years with news and / or blog entries on the bottom. The results pages I saw did not have any "other" ads on them at all (logged in and not logged in) (with one exception).

 

Some examples:

 

http://www.google.com/search?q=twitter+birds+history

( $4.95 / pay-per-view / pay-per-view )

 

http://www.google.com/search?q=twitter+wren+history

( subscription / subscription / pay-per-view )

 

http://www.google.com/search?q=twitter+history

( pay-per-view / pay-per-view / $4.95 )

 

http://www.google.com/search?q=cre8asiteforums+history

( free!! )

 

http://www.google.com/search?q=adsense+history

( subscription / free / $9.95! )

 

http://www.google.com/search?q=mesothelioma+history

( subscription / free / free )

 

http://www.google.com/search?q=cancer+history

( $4.95 / $4.95 / free + one ad)

 

http://www.google.com/search?q=bush+history

( $4.95 / $4.95 / free + music one-box on top)

 

http://www.google.com/search?q=history+of+the+mountain+lion

( $4.95 / $4.95 / free + book search one-box on top)

 

It seems as though everything has a subscription history :)

http://www.google.com/search?q=history+of+rock+juice+jpg

http://www.google.com/search?q=secret+history+of+kim+krause

http://www.google.com/search?q=holistic+se...sses+in+history

:)

 

John

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Oooooh! Neat find Barry.

A whole new incentive to keep on bloggin'!

 

Miriam

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A whole new incentive to keep on bloggin'!

 

 

 

Yup this could prove fruitful just a shame its down below the fold!

 

:)

 

Daz

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just a shame its down below the fold!
On the other hand, this could be a way of adding value to the bottom half of the page, for Google, users and featured sites.

 

I you'd made it down to the bottom and saw a featured text link that was more targeted than, say, the "next" arrow, would you go for the text link or the arrow?

:::nodding my l'il head "yes":::

 

Predictions: IF the featured links are targeted and more interesting to the searcher, the bottom is about to become more important. The leftovers at top of page two will be less tasty.

 

Will people assume these are all ads? Will they be confused, not knowing the difference between these links and regular SERPs? Will they care?

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I would suggest it would probably work similarly to the Google Base results that are returned on specific product searches ie Dual Fuel range cooker

 

http://www.google.co.uk/search?hl=en&r...earch&meta=

 

This doesn't appear on more generic searches such as range cooker or cooker

 

To the point anyhow, I would presume the 'functionality' of the term and the potential mindset of the client in terms of what they are looking for would need to be equated to a certain degree ie for a search such as seo the blog search would be applicable, however for a more targeted phrase such as 'seo agency' or seo lancashire Google Local (or nothing at all) may be a more suitable.

 

(PS. Hope that makes sense - i confused myself halfway through that)

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