Jump to content


Web Site Design, Usability, SEO & Marketing Discussion and Support

  • Announcements

    • cre8pc

      20 Years! Cre8asiteforums 1998 - 2018   01/18/2018

      Cre8asiteforums In Its 20th Year In case you didn't know, Internet Marketing Ninjas released many of the online forums they had acquired, such as WebmasterWorld, SEOChat, several DevShed properties and these forums back to their founders. You will notice a new user interface for Cre8asiteforums, the software was upgraded, and it was moved to a new server.  Founder, Kim Krause Berg, who was retained as forums Admin when the forums were sold, is the hotel manager here, with the help of long-time member, "iamlost" as backup. Kim is shouldering the expenses of keeping the place going, so if you have any inclination towards making a donation or putting up a banner, she is most appreciative of your financial support. 
Sign in to follow this  

Search Engine Optimisation Analyst - How Many Hats?

Recommended Posts

This is the bulk of a job vacancy that landed in my in box the other day. It's for a major UK retailer. The job is for a Search Engine Optimisation Analyst:


- Keywords

- Audit of the editorial content of the site and drafting recommendations

- Architecture; in conjunction with technical teams and search engine agency, you will participate in the optimisation of existing pages and creation of optimised new pages

- Integration of new developments on the site

- Create and implement strategy linking internal and external

- Deal with comparison sites

- Liaise with search agency and internal departments

- Monitoring, analysis and optimisation of search marketing campaigns (return on investment, return on advertising spend)

- Execute search engine campaign management (Google, Yahoo! Search, MSN, etc).

- Utilise and implement paid search/SEO best practices

- Monitor emerging industry trends and communicate both internally and externally


The ideal candidate will be educated to degree standard or equivalent. Applicants will ideally have relevant online media experience; preferably SEM (paid search and/or SEO) ideally gained within a retail environment. You will be passionate about the internet and issues of visibility and ideally have experience of managing web projects and comparing sites. If you feel that you are suitably skilled and able to take on this challenging and rewarding role reply attaching your CV and covering letter.

Amazing. As I read through blurb, it seemed to me that you'd have to be wearing many hats for this role. Or, alternatively, it seems to me that just being a Search Engine Optimisation Analyst is probably only one of the many skill areas you'd have to have to complete this role.


What do you think?

Share this post

Link to post
Share on other sites

If this person has lots of sites to tend that is a lot going on.


If it is all for a single site or a small group of sites then it might be a fun job and once you know the landscape not be too hard.


I have a full time webmaster, a half time artist and a contractor that does fulfillment. I do everything else... blog, write articles, administrative, contract authors, affiliate, analytics, PPC, SEO, accounting, outsource jobs, respond to idiots, generate enough content to keep webmaster and artist fully booked.


But... knowing the span of what goes on, knowing the sites/niches extremely well, and being the one who makes the decisions has its efficiencies. It is a fun job.

Edited by EGOL

Share this post

Link to post
Share on other sites

It seems like:

- the job offer was crafted by an HR expert or agency

- he/she/they chose "Analyst" to accompany "Search Engine Optimization", because "Analyst" in their language means top of the back, jack of all trades and expert in all, kind

- in our language, what they mean is "Search Engine Optimization Expert/Manager" or even "Senior SEO Manager"


All in all, it doesn't seem like an all in one job to me: social media marketing, reputation management and conversion optimization? I routinely manage all that in my work, being the only one in the house, so I'm a bit closer to EGOL, than to the job offer above ;)


Just one caveat: dealing with comparison sites can be a developer's job, not SEO, or am I missing something? Did they want to just put the task away on someone or it requires significant SEO [duplicate content] knowledge?

Edited by A.N.Onym

Share this post

Link to post
Share on other sites

I don't think it's that bad. I had a similar task list for some of my clients when I worked at the agency. Depending on how big the site is, and their budget, they may want to split the paid search component into another role, which could also take on the comparison site task.

Share this post

Link to post
Share on other sites

Well, if anyone's interested - it's still open, as it's landed in my inbox again! :)


Search Engine Optimisation Analyst


Good luck!

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this