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Google Changes Announcements And What We Are Seeing

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If you're tracking the news that Google is releasing changes, you may find a variety of things. It may even depend on if you're logged into a Google account (as I discovered.)

 

I see a logo of Google with no colors at all while logged into an acct. I also get the new suggestions that are fed the moment I start typing.

 

This new trick gets a bit crazy when you get to the SERPS and re-search. Try typing in "How to..." and you'll see what Google suggests. It's kinda funny, the results. Are they based on buzz? Popularity? If so, how sad that "How to have a boy?" is the number one suiggestion :)

 

On my laptop I get this:

 

g1.png

 

News: Search Engine Roundtable

 

What are you seeing where you are?

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what did you win? (peeking at the gmail tab :naughty: )

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Live Blogging The “Google Instant” Press Event & How To Watch Live, courtesy of Danny Sullivan and Search Engine Land.

One thing’s for certain. Out of the blue, Google’s quickly ramped this entire thing up to hype factor 10. Let’s see if it lives up to the mounting expectations. Engage!

...

Now here’s Marissa Mayer, VP Search Products & User Experience.

 

Google just passed 1 billion users per week. Funny, I was just asking them about this last week, if they had user numbers you know, since we keep hearing about Facebook’s users. I don’t think Google’s much expressed this. Now it has — boom, we have double Facebook. Not that they’re mentioning that.

 

Had 100s of improvements in search already. Caffeine, makes index 50% fresher. So they say, sometimes it’s amazing, sometimes, not so much,

 

Realtime results, to make real time content show up in search when the right context, to help users know what’s going on.

 

Making improvements to spell corrections, made it much easier to find them as part of auto-complete. You know, Google Suggest.

 

Rolled out enhancements to questions and answers. Two years ago, they rolled out Google Squared (um, I think that was last year?). Today, enter questions and get answers at the top, like the inventor of the telephone.

 

Starts in search, a way to bookmark URLs, Which was really a pullback from the SearchWiki product that took criticism and Google finally shutdown, though she’s not mentioning that.

 

There was also the redesign of Google this year to three columns.

...

A Fundamental Shift to search. That’s the slide up now, and she saying this is something we’re about to hear.

...

Google Instant, pulls answers as you type.

 

She’s demoing on how after just typing letters sfm, she’s got the answer she wanted. “It’s just that fast and that interactive.” results stream to you based on prediction of what you’ve typed so far.

 

Now showing how you can scroll with arrow keys through suggestions and get the results to change.

 

“A lot of people think Google Instant is search as you type. But it’s actually search before you type.” Actually predict what you’re likely to type and bring the results in real time.

...

Google Instant will be available on Chrome, Firefox, Safari and IE8 on Google in US later today and then to several other countries in coming days. But you have to be signed in to see it.

 

Which is sending up my alarms, because is this also just part of monitoring more?

...

 

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Well I for one like it when Google sticks to what it's good at and makes it better. That's things that are scaleable and do not require any customer service. I'm really impressed by this latest change. I found a number of things I would not have found by adjusting my search terms and watching the changes. On this, I'm a happy camper. :)

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Barry (rustybrick) was on TV! National News! Woot! And he looked amazing. ;)

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TV? Was it CNN or other?

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Is it just me or has the second search box and the bottom of the screen disappeared?

 

Also the search suggestions now seem to drop the page content down rather than opening over it. That means browsing on my biggish netbook, I can only see 1 result after the top ads without scrolling the page. On an average size netbook or smaller you'd have a job to see the organic results at all.

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Cool!!! Donna's right! You looked great, Barry! How did they find you/pick you to interview?

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Guest rustybrick

Risa,

 

They picked up my predictions post and called me to see if I'd do an interview.

 

I said, for sure.

 

2 hours of driving and 20 minutes interview got me 2.20 seconds on TV. :)

 

 

It was a great experience.

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lol, great, but funny. I missed you the first time, I blinked!

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Well done, Barry. At least you didn't end up entirely 'on the cutting room floor'.

:applause:

 

On the main topic, I think this has enormous implications for the way folks will search and of course Google will learn lots from the interaction. I presume long tail searches will be very much reduced in quantity and therefore more of the traffic will be going with shorter keyword phrases. This will presumably impact on the stats that will be shown in the Google Adwords Keyword tools.

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