Jump to content


Web Site Design, Usability, SEO & Marketing Discussion and Support

  • Announcements

    • cre8pc

      20 Years! Cre8asiteforums 1998 - 2018   01/18/2018

      Cre8asiteforums In Its 20th Year In case you didn't know, Internet Marketing Ninjas released many of the online forums they had acquired, such as WebmasterWorld, SEOChat, several DevShed properties and these forums back to their founders. You will notice a new user interface for Cre8asiteforums, the software was upgraded, and it was moved to a new server.  Founder, Kim Krause Berg, who was retained as forums Admin when the forums were sold, is the hotel manager here, with the help of long-time member, "iamlost" as backup. Kim is shouldering the expenses of keeping the place going, so if you have any inclination towards making a donation or putting up a banner, she is most appreciative of your financial support. 
Sign in to follow this  


Recommended Posts

The traffic challenge is not in getting traffic per se but in getting targeted traffic (1) that converts well, (2) that recommends, and (3) that returns.


Most webdevs appear to equate SEO (aka organic search) and/or SEM (aka PPC search) with targeting traffic. Actually most equate it with Google SEO/SEM. This is not so much 'wrong' as it is limited.


Even within SE traffic there are significant value differences, the most common breakout being:

* navigational search -> want a specific website or web page on a specific site.

Note: an approximate web average of a third. Are you above or below?


* known-item (aka find again) search -> wants known documents, i.e. plain language in place of (unknown, uncertain) url, specific title or author.

Note: how well do your pages win, place, show?

Note: often cross site. Who are your competitors?


* informational (aka subject aka research aka ad hoc) search -> find as many relevant documents as possible about a topic.


One real actionable take-away of the above is how to wean those using SE navigation and known-item searches for your site/pages/documents, i.e to bookmarks, RSS subscriptions.


Another is that both navigation and find again search visitors are really indirect direct traffic. That is, traffic with the intent of coming direct but not certain of the way.

Note: also a surprising number of people simply use browser search in place of the url input box. A habit that Google/Chrome is happy to encourage through one-box input design.


And that difference of search intent is also a critical traffic value (conversion, recommendation, return) difference. It can be useful to know how each SE traffic breaks out rather than simply lumping all together for some average value.


So, a solid SEO strategy should not only work to increase one (aka Google) SE's traffic but all major (and possibly some regional or specialist) SE traffic; to identify and convert navigational and known-item searchers to true direct traffic visitors.


Further, backlinks should not be primarily an SEO function but a traffic optimisation function. The goal is traffic that converts et al and generally SE traffic is far down any such value list. That backlinks from sites that refer targeted traffic also tend to work well for SEO purposes is a nice value addition.

Note: it generally does not work as well in reverse.


Then there is the 'new' kid on the block, social traffic. I break this out into: SM curiosity traffic, SM recommended traffic, SM navigational traffic. Each has significantly different traffic value. Again, as with SE traffic, converting such traffic to a higher value state is often more worthwhile than simply increasing the 'flow'.


Which brings back to the beginning: how do you break out your traffic? Do you know the value (to your site, your bottom line) of each breakout? Do you have a plan to optimise traffic: to increase targeted traffic quantity and quality, to add value to existing traffic?

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this