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I know that everyone considers Google 'search incarnate' and treat 'search engine optimisation' as 'google optimisation' so I'd like to ask some questions...

Note: data based on May 2011 Search Market Share Report by Jin Han, Compete.

 

Google remains dominant at 63.6% US market share BUT that is down 10.3 percentage points (ppt) year over year (YOY).

Bing is up 7.73ppt YOY to 17%.

Yahoo is up 1.3ppt YOY to 14.6%

 

Or, put another way Bing powered search has a 31.6% market share.

And Bing 'powered' search is on the rise while Google is on the decline.

 

Even more important numbers, imo, are those of 'unique visitors' in May 2011:

Google: 138 million.

Bing: 93 million

Yahoo: 81 million.

 

Or, put another way Bing powered search monthly unique visitors outnumber Google's 174 million to 138 million.

 

And then there are the SE visitor demographic differences...

And the SE visitor 'click ad' percentage differences...

And...

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That's excellent news!

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*running to get analytics data*

 

Numbers entering my website (percent of total search visitors) are....

 

80.2% Google

8.5% Yahoo

7.7% Bing

 

At first I am surprised because my rankings are comparable in all of these SERPs.

 

Then, when I think of how their SERPs are formatted my conclusion is that Bing and Yahoo have a big block of ads that skim a huge amount of traffic from the top of their SERPs. They must be rakin' in the dough.

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These are my numbers:

 

90% Google

2% Yahoo

2% Bing

 

For some reason my site doesn't rank as high in Y and B as it does in G. Maybe I need to figure out why!

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I don't know anybody who is getting 15% from Bing and Yahoo - other than those who have been hit by panda or otherwise slapped by Google.

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I don't know anybody who is getting 15% from Bing and Yahoo

 

November 2010 traffic source breakout (averagesd across all sites):

Direct (type-in, bookmark, RSS*): ~7%

Google: ~24%

Other SEs: ~17%

Social Media: ~10% (includes YouTube)

Other sites: ~42%

 

That means total SE traffic == 41% of all site traffic.

So of search traffic:

Google == 24/42 == 58.5% of SE traffic.

Other SEs == 17/41 == 41.5%

As most of that other is Bing and Yahoo I beat that 15% handily :)

 

For reference, May 2011 traffic source breakout (averagesd across all sites):

Direct (type-in, bookmark, RSS*): ~8%

Google: ~23%

Other SEs: ~16%

Social Media: ~12% (includes YouTube)

Other sites: ~41%

 

That means total SE traffic == 39% of all site traffic.

So of search traffic:

Google == 23/39 == 59% of SE traffic.

Other SEs == 16/39 == 41%

As most of that other is Bing and Yahoo I still beat that 15% handily ;)

 

* Subscribers who click through to site from partial feeds.

 

As you can see I have long been doing well with B&Y. Mind you I've been working at it for years. Believe I've even mentioned it here before. :)

 

...other than those who have been hit by panda or otherwise slapped by Google.

 

I guess once again I'm that pesky exception...

Edited by iamlost

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At first I am surprised because my rankings are comparable in all of these SERPs.

 

Then, when I think of how their SERPs are formatted my conclusion is that Bing and Yahoo have a big block of ads that skim a huge amount of traffic from the top of their SERPs. They must be rakin' in the dough.

 

The three search engines have quite different user demographics. As noted my stats are averaged balancing out some significant site traffic differences. Also, they are used somewhat differently, so one must factor in user intent as well.

 

But yes, I am sure that Y&B are doing well off their search ads, as those that come through to me do convert significantly better than do G visitors... :nanacomputer:

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As most of that other is Bing and Yahoo I beat that 15% handily
I think that you could sell that sauce.

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So iamlost, what do you do to optimize specifically for Bing and Yahoo?

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In all the years that I have been trying to learn SEO, I have asked many time, "how do you optimise for difference search engines?". Not so much here, but on the forums which had Google, Yahoo, something else section. Never had an answer. I assumed that it was just an SEO forum thing and not something real.

 

Make you site good and spread the word, get some links, and that should work in all surely?

 

I get a vast majority of my traffic from Google. But I rank better in Bing and Yahoo for many keywords. If all the Google users move to Yahoo my revenues would go through the roof.

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Way back in the long ago and far away, there were significant differences in how search engines ranked sites, so it was definitely possible to go with the mindset of optimizing for different ones.

 

Now, not really. There may be small tweaks one can make because one search engine favors exact match domains more than another, or keywords in the URL more than another, or content optimization vs. link building more than another, but the lines are so fuzzy there, that it doesn't really make sense to bother with it, imo.

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the lines are so fuzzy there, that it doesn't really make sense to bother with it, imo.

I'm certainly in that camp too.

 

After all, the search engines are trying to deliver to their users the most relevant information. The way they serve it up may be tuned for their audience, but I'm not sure whether they would be tuning the results for the sensibilities of that audience.

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