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    • cre8pc

      20 Years! Cre8asiteforums 1998 - 2018   01/18/2018

      Cre8asiteforums In Its 20th Year In case you didn't know, Internet Marketing Ninjas released many of the online forums they had acquired, such as WebmasterWorld, SEOChat, several DevShed properties and these forums back to their founders. You will notice a new user interface for Cre8asiteforums, the software was upgraded, and it was moved to a new server.  Founder, Kim Krause Berg, who was retained as forums Admin when the forums were sold, is the hotel manager here, with the help of long-time member, "iamlost" as backup. Kim is shouldering the expenses of keeping the place going, so if you have any inclination towards making a donation or putting up a banner, she is most appreciative of your financial support. 
iamlost

Website Needs, Wants, Desires

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I :wub: Kim

 

Her latest Search Engine Land Just Behave (yes, she's a mother and it shows :D) column 6 Commonly Ignored Website Requirements & 10 Tips To Remember by Kim Krause Berg, 24-June-2011, is a 'must read'. Although it might appear targeted to larger organisations the principles are universal.

 

There is one thing that I would add, that fits in at the very top of any business' website requirements document, that bounds all that follows: the business model. Or, in other words, identify, clarify, and specify the business purposes and goals that the website (and social interaction) are expected to meet.

 

I have seen far too many website and social media activities that appear disconnected from the actual business; damaging brand reputation, alienating customers, chasing unicorns over rainbows, and wondering what went wrong.

 

The missing overarching aspects such as business model and Information Architecture are weaknesses, however space is always at a premium, even on the web, when distilling an ocean into a teacup...

 

That said, Kim has written a solid primer. Read and heed.

 

The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the project.

...

The days of simple business (goals, priorities, type of site) and functional (back-end, front-end user interface) requirements are gone. We use the Internet in countless ways, to do countless actions. Our devices have changed.

...

Therefore, I recommend to anyone wanting to create a proper formal document, that they include the following sections:

1. Search engine marketing

2. Usability/User experience design

3. Social media marketing

4. Accessibility

5. Content Writing

6. Mobile

...

[the following is abridged]

The following are some items that may be overlooked but when considered, will add to an incredibly successful launch of your final project.

1. ...risk evaluation.

2. Training.

3. Don’t neglect local search.

4. Conversions.

5. Analytics

6. Testing. Never put this at the end.

7. Target marketing research and demographics

8. Reputation management

9. Establish a process that allows key stakeholders to know what key decisions are and allow them to sign off or discuss.

10. CYA. This is main reason I promote requirements documentation. Cover your donkey.

 

I promote requirements documentation because it is both historical record and forecast, both guide and safety net.

 

I include site requirements document as part of my rolling business plan along with business model, marketing plan, financial requirements document, etc. It keeps me on track, suggests when to switch tracks, et al.

 

iamlost and it's all documented :D

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Thanks! Requirements are the foundation. Backbone. CYA asset. I've yet to be in any situation where they're absolutely needed. I can tell most web sites ignore them.

 

Or, in other words, identify, clarify, and specify the business purposes and goals that the website (and social interaction) are expected to meet.

 

Indeed. This is first, and most often the only thing thought out or discussed. That's why I wanted to focus on the other parts that everybody seems to forget :emo6:

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