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send2paul

The Google Adwords Offer Keeps Increasing

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A few days ago it was the £50 offer in the mail, (through the letter box!), from Google.co.uk

 

Today is was $100 offer from Google by email.

 

Desperate times? I wonder what their conversion rate is for this kind of thing?

 

Curious of Essex

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I think I still have some money on my account from the first offer.

 

They only activate the code / payment if you are not already a customer though, don't they?

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Yup.

 

I've not yet succumbed into the evil world of Adwords :)

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I just opened an offer for a $500.00 matching offer. I can get $500.00 if I spend $500.00

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They are working on the probability that if you try it you will like it and keep spending money on AdWords. Because most people either don't incorporate or if they do it is all sites under one company the 'new customer only' proviso keeps cost down. I suspect that they send out a variety of different offers each time period to see what combination converts the best, recalibrate and repeat for next time period offer.

 

From the webdev pov unless you actually advertise from a plan that can be refined and repeated you are largely giving away your money... I've not bothered with AdWords myself as I've talked with serious users about the time they have and still invest in optimising their return...I haven't the time for what I'm not doing now without adding another time sink - lthough if I had a different business/revenue model it might well be different.

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Oh - yesterday's snail mail saw a £75 "Gift Card" for Adwords. Will I.... won't I ? :infinite-banana:

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It's been true that these offers were for new customers only - until the latest email I got from them. They want to give me $100 of adwords to "come back". This is the first time I've seen them offer anything to existing customers who haven't used them in a long time. Probably not going to bother with it, but it was interesting to see that for once, it wasn't just for new customers.

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I've been spending money on Adwords since the beginning and still get these offers for "new" advertisers.

 

I thought that google knows everything about everybody?

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it works for poker sites so it must work for the big G!

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I got some sort of AdWords email but I didn't open it since I'm not selling anything. I wonder if people are creating some sort of black market with these offers.

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