Jump to content

Cre8asiteforums

Web Site Design, Usability, SEO & Marketing Discussion and Support

Recommended Posts

FInally!!!

 

Note: all the usual disclaimers apply :)

Note: yes, I know that technically FB is not a SE but the topic is about PPC....and I like to twist the SE tiger tail every now and then. :D

 

FaceBook now offers a reasonable alternative to AdWords. If you are interested in PPC (pay per click) / CPC (cost per click) then take a look at FB's offering. The targeting is amazingly granular and the cost is typically a fifth to a third that of equivalent AdWords.

 

* Facebook Adverts

* Ads and Sponsored Stories, FaceBook Help Centre.

 

Now, if only they'd offer an alternative to AdSense...

 

 

Off Topic offtopic

Something I had not previously noticed but FB delivers pages based on your browser's language preference. Interesting list of available languages. English comes in either UK or US, French either Canada or France...

 

Not good at accommodating switching between them though...

 

  • Like 1

Share this post


Link to post
Share on other sites

I've used Facebook ads and I like them. I'm no expert, but one thing I found was that CPM bidding was much more economical for me than CPC. I think it works for certain niches, but not all.

Share this post


Link to post
Share on other sites

Dr.Marie,

 

How did you target your ads?

 

Do you know if keywords can be targeted?

 

Thanks!

Share this post


Link to post
Share on other sites

EGOL... :banana_wgun: ... some people just won't RTM (this being a well mannered fora have ommitted the usual expletive adjective :))... perhaps this page (two levels lower from link provided in OP) will be helpful.

Note: click each link (blue question) for additional information.

 

How are interests identified?

Interest targeting allows advertisers to target people based on information they’ve provided in their profile (timeline). This includes listed likes and interests, the Pages they like, apps they use, and other profile (timeline) content they’ve provided.

...

What is Topic targeting?

Topic targeting (marked with a #) lets you target everyone who has expressed interests closely related to the term you select. For example, "#Cooking" lets you reach interests like "cooking," "cooking tips," and "cooking and eating." Precise interests (unmarked) target people who have expressed that specific interest. For example, "cooking" includes only the interest "cooking."

 

I think the basics are well covered. The rest is a matter of spending a couple hundred dollars running tests before creating full ad campaigns.

Note: I recommend considering FB data and adjusting rather than simply plugging in whatever works in AdWords.

Share this post


Link to post
Share on other sites

Thanks for that quote. :)

 

I did look at that page and read the targeting options... but didn't see "keyword" so that's why I asked.

 

I think that the targeting options explained will work nicely with a lot of products. But, not so well with others. If they had keyword targeting they would get more business.. but that might be hard to do.

Share this post


Link to post
Share on other sites

Egol, "keyword" will equate to interests and topics in most instances. You may need to branch out to a slightly broader term, but in general, it won't take too much creativity to find appropriate matches.

  • Like 1

Share this post


Link to post
Share on other sites

I do believe there is keyword targetting. Whenever I post on my wall something about working out or losing weight all of a sudden the ads that I see are weight loss and exercise ads.

 

When you run a campaign you can put in a bunch of keywords and facebook will show your ads to people who have identified those keywords as things that they like. (I am assuming facebook will use the contextual content of the page to determine if your ads fit as well.) When I started up my forum for veterinary technicians I ran facebook ads that only displayed for people who had identified themselves as a veterinary technician, veterinary technologist, veterinary nurse or animal nurse. You can narrow it even further and only display to certain age groups, or to single/married people, or only women/men or only to certain countries or cities.

 

As you make your selections Facebook tells you how big your audience is likely to be.

Share this post


Link to post
Share on other sites

I found LinkedIn ads to be useless. Also a bit peeved off with their so called introductory offer!

Share this post


Link to post
Share on other sites

In my opinion, Facebook and Google both are efficient platforms when it comes to PPC. It depends on what web page you are selecting and also on the type of ad you place. Make sure to place appropriately so as to get maximum benefits.

Share this post


Link to post
Share on other sites

FB good but conversion path much longer. search satisfies immediate need, and search has this typology imprinted on peoples mind.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×