Jump to content

Cre8asiteforums

Web Site Design, Usability, SEO & Marketing Discussion and Support

  • Announcements

    • cre8pc

      20 Years! Cre8asiteforums 1998 - 2018   01/18/2018

      Cre8asiteforums In Its 20th Year In case you didn't know, Internet Marketing Ninjas released many of the online forums they had acquired, such as WebmasterWorld, SEOChat, several DevShed properties and these forums back to their founders. You will notice a new user interface for Cre8asiteforums, the software was upgraded, and it was moved to a new server.  Founder, Kim Krause Berg, who was retained as forums Admin when the forums were sold, is the hotel manager here, with the help of long-time member, "iamlost" as backup. Kim is shouldering the expenses of keeping the place going, so if you have any inclination towards making a donation or putting up a banner, she is most appreciative of your financial support. 
Sign in to follow this  
iamlost

Pseudo-Direct Traffic: Direct By Intent Not Definition

Recommended Posts

I have come to the conclusion that direct traffic is about as convoluted as bounce rate. The common definition of 'direct traffic' is that which comes to your site without an attached referer, i.e. via bookmark/favicon, address bar type-in, basically without having clicked a link on an external site.

Note: know your third party analytics programs defaults - often direct is more of a catch-all miscellaneous repository without some tweaking.

 

However, if one considers intent then direct becomes much more interesting. By intent I mean that the visitor woulda coulda shoulda come direct except that for some reason they came via third party, i.e. SE navigational query.

 

The reason that separating, for instance, SE navigational queries from term queries is that the visitor's intent, behaviour on site, and conversion percentage is significantly different; indeed it more mirrors true direct traffic. I labelled this type of traffic pseudo-direct but did little else until recently.

 

Now, with the increase in social traffic, in the significant time many people spend on various social sites, I grew to wonder how much of my social traffic is pseudo-direct: using a link from their social site page as if it were a bookmark. I've been investigating this for a short time now and the indications are that significant numbers, but unclear percentages as yet, of my social traffic is indeed direct by intent if not by strict definition.

 

Social traffic is quite complex. So many ways that things get shared or tagged or listed; trying to filter and qualify the various streams is...interesting.

Share this post


Link to post
Share on other sites

Sort of follow you. Like, if people share by email, this may appear as direct traffic, but they may be copying part of the page and then linking? Is that direct? Hmmm.

Share this post


Link to post
Share on other sites

Direct traffic may be people clicking on the link in your Twitter profile, if your Twitter account is closely associated with your Website.

 

Search engine navigational or brand queries are a common source of direct traffic.

 

People merely typing your site URL into their browser or using bookmarks are also DIRECT visitors.

 

But what about people subscribing to RSS feeds? Are they Direct visitors?

 

I think at some point the universal agreement breaks down and each of us has to decide for ourselves what should go into the "direct" bucket.

Share this post


Link to post
Share on other sites

I measure my success as a webamster by the number of navigation queries that I receive.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this  

×