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Page Speed For Doing Rank Battle In Google

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Arm yourselves with the latest weapon against your competitors! :kill_spam:


Gary Illyes at SMX Advanced this week confirmed that it is a minor ranking signal but that it acts as a tie breaker rather than something that will cause a significant boost in the rankings for a speedy site. He also confirmed it was similar to the https ranking boost Google does, which also acts as a tie breaker when there are two similar results, and the https can be the reason it scores the higher position in the search results.



Google’s Page Speed Ranking Boost Acts as Tie Breaker in Search Results

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Exactly why I don't waste my money going to conferences where esteemed people tell me this. It's almost as good as a guiding principle "Google will frown on you"

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People spend three or four digits moving to https, four or five digits working on page speed, and healthy five digits going to mobile friendly.... Google uses it for tie breaking?


Numbers given above are for people doing it kosher and proper.

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Gotta love the SEO bandwagon brigade. That speed and HTTPS were minimal weight inputs aka potential tie breaker values has been stated by G since like forever.


I spent/spend on speed for pure greed reasons- faster rendering means more time on page, more page views, more conversions, more return visits, more and better mentions. I test against 3G and that my friends is mind boggling- the average 3G US mobile page load time currently is 19 seconds! And folks wonder why their mobile revenue is a fraction of desktop.


As to HTTPS I'm all info so no 'need' for secure transmission BUT I wanted to shift to HTTP/2 for several future proofing reasons and an immediate 60%+ speed increase. And browsers only support HTTP/2 over HTTPS. That the little lock is a visitor trust factor is a minor other value received.


None of which has a thing to do with G. As I've long said: if you simply do things, webdev, marketing, properly you get G for free.

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