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Discussing Web Design & Marketing Since 1998

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      Thank you! Cre8asiteforums 1998 - 2018   01/18/2018

      Internet Marketing Ninjas released many of the online forums they had acquired, such as WebmasterWorld, SEOChat, several DevShed properties and these forums back to their founders. You will notice a new user interface for Cre8asiteforums, the software was upgraded, and it was moved to a new server. Thank you for your support as we turn 20 years old.  

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I'm not officially an SEO anymore, but I started out as one and have been a usability consultant to SEO's and digital marketing companies for a long time.   There is a surge of protests in some SEO circles against thriving old practices that continue to wreck the reputation of the industry, as well as a general misunderstanding of how technical SEO actually is, and why.  I wrote this for my column at Search News Column last week and it was well received.

SEO, Documents and Search Engines

Quote

 

Documents change when the method of delivery changes.

An expert SEO deep dives into how web based documents are indexed by a computer system learning as much as possible about each of us.  We are unpredictable until we are not. And we are quickly becoming lost from one another despite being connected to each other by email, social sites, search engines, forums, newsletters, videos, pictures, and voice activated lamps in the living room.

We are living in a universe of documents, trying to understand ourselves and each other without ever needing to leave our homes.  An expert SEO does not optimize for a search engine. They optimize content for the universe of documents in the hopes it meets the needs of the information seeker they want to reach.

 

 

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