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What is a Micro Moment?

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This is a .pdf produced by Google that covers the topic.

Micro-Moments: Your Guide to Winning the Shift to Mobile


Behind these mobile bursts are countless interactions, like texting a spouse with a carpool update, dropping a quick work email while waiting in the ATM line, or posting a Bermuda vacation photo to make friends jealous. These types of moments are a common part of life, but they’re not moments when we’re necessarily looking to engage with brands. And if a brand tries to butt in with a distracting or irrelevant message? Swipe. But in other moments, we’re very open to the influence of brands. These are the moments when we want help informing our choices or making decisions. For marketers, these moments are an open invitation to engage. And they’re the moments you have to be ready for.


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When I saw the title, the first thing which came to mind was this is how long people think before taking yours pictures and content and other internet stuff. Yes it's cynical. I could not resist.

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Kim, Kim, Kim...

That whole thing is simply a Google marketing exercise taking ye olde well known marketing points and packaging to sell the necessity of (1) Google AdWords, (2) Google Search, and (3) Google AdWords + Google Search.


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